State of Gaming
There are three distinct flavors for how people now consume games, immersive experiences and metaverses. There is mobile gaming, console & desktop gaming and browser gaming. Each has their own advantages and drawbacks.
Mobile gaming is easy and fast to develop for and can be accessed by a broad demographic. Unfortunately the content is generally limited and requires an app to be downloaded on a phone.
Games developed for consoles & desktop are generally premium but require the player to meet certain hardware requirements and to download and install the game.
Browser-based games have the ease of access that consoles/desktops lack, yet they are very hard to optimize for due to the wide range of possible devices that need to be able to run them. Hence, the games are generally lackluster in terms of quality and content.
Pixel Streaming
Recently a new contender arose within the browser-based gaming: cloud gaming / pixel streaming. This changed everything. Pixel streaming allows for running games on every device on any destination, without slowing down the hosting browser, app, device or website. In fact, our thesis is that pixel streaming will eventually replace all other gaming categories due to:
| Stakeholder | Interest |
|---|---|
Consumers | Increasing demand for playing quality games on all sorts of devices. |
Developers | Want to release games cross-device without optimization headaches. |
IP / Brands | Desire to provide instant access to premium gamified experiences. |
Fundamentally pixel streaming allows games to be hyper personalized, AI-powered, entirely virtual, gamified, ubiquitous and immersive. It enables autonomous sites, apps and platforms to stream high quality AAA+ games, each with interoperability in-between; e.g. for the purposes of gamifying user journeys, IP content delivery, brand retention & loyalty and/or Web3 utilities.
As a consequence, games and immersive experiences can and will eventually be hosted anywhere - from TikTok and Instagram to Netflix or the brand page on Amazon. In fact, pixel streaming will enable the true realization of the most maligned and misunderstood terms on the internet: The Metaverse.
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